Behind The Brand
Meet Eleanor
You’ll often find Elle with her two huskies, somewhere by the ocean — travelling, writing, or attempting to surf between batches of herbal blends.
Elle is a Naturopath, Herbalist, Breathworker, Writer, Speaker, and expert in holistic hormones. Her path began through her own struggles with PCOS and a 15-year journey of healing that led her to uncover the deeper roots of hormonal imbalance. Through this process, she’s helped women restore their cycles and reconnect with their bodies, finding balance in both health and life.
With an 8-year shamanic apprenticeship alongside her naturopathy studies, Elle’s approach weaves together herbal medicine, somatic healing, and breathwork to reach the true source of imbalance — not just the symptoms. Her philosophy is simple yet profound: to reconnect women with their innate wisdom and bring the body, mind, and spirit back into harmony.
Born from her frustration with the lack of holistic support in women’s health, Elle created Eleanor Ashley Apothecary as a space where ancient wisdom meets modern science. Her mission is to make it easier for women to transform their health in a way that fits real life — sustainable, empowering, and deeply nourishing.
Looking Ahead
Where We're Headed
Our mission is to shift the way women approach their health—by offering products that don’t just treat, but empower, educate, and support real, lasting change.
Expand Our Product Range
Educate Through Courses
Build a Healing Community
Natural Healing
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Personal Care
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Lasting Support
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Natural Healing
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Personal Care
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Lasting Support
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Natural Healing
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Personal Care
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Lasting Support
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Natural Healing
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Personal Care
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Lasting Support
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Care That Goes Deeper
Why Choose Eleanor Ashley?
We don’t believe in quick fixes. Every product is crafted to support real healing—rooted in nature, guided by experience, and made with intention.
Rooted in Nature
We honour traditional herbal wisdom and keep every formula plant-based, ethical, and intentional.
Personalised Care
Every woman’s body is different—our healing approach is tailored, not one-size-fits-all.
Healing with Compassion
We create a safe space for women to feel heard, supported, and deeply cared for.
As Featured In Women’s Health
“Eleanor Ashley is redefining women’s wellness with formulas that feel personal, grounded, and genuinely effective.”
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