Handcrafted in small batches • Ritual-led women’s health
Rooted in Real Healing
A New Approach to Women’s Wellness
Tired of being told your pain and symptoms are 'normal'? Our naturopathic solutions are designed to treat the root, not just the symptoms—offering personalised support for real, lasting change.
Take our free, in-depth assessment to uncover your hormonal profile and receive personalised recommendations—tailored to your symptoms, cycle, and the deeper wellbeing.
Luxurious oils, mists, and salts — solar and lunar botanical infusions for face, body, and yoni, thoughtfully crafted as daily rituals to restore, renew, and illuminate the skin with soft, radiant vitality, balance, and lasting nourishment.
Tired of being told your pain and symptoms are normal? Our naturopathic solutions are designed to treat the root, not just the symptoms - offering personalised support for real change
Handcrafted to support every phase, symptom, and transition — formulated with organic herbs, herbalist care and the intention to create lasting change.
Take our free, in-depth assessment to uncover your hormonal profile and receive personalised recommendations—tailored to your symptoms, cycle, and the deeper wellbeing.
Luxurious oils, mists, and salts — solar and lunar botanical infusions for face, body, and yoni, thoughtfully crafted as daily rituals to restore, renew, and illuminate the skin with soft, radiant vitality, balance, and lasting nourishment.
Still looking for a meaningful gift? Our Christmas Collection has been curated for last-minute givers who want something more.
Choose from nourishing botanical oils, relaxing ritual teas, magnesium mists, bath rituals, and gift sets — handcrafted in small batches and ready to ship.
Fast dispatch, pick-up in Perth options, and digital gift cards available for instant gifting.
Ritual-led, naturopathic support designed to honour the natural rhythms of the female body.
Each Cycle Box is a complete, small-batch ritual — thoughtfully formulated to support a specific life phase or hormonal transition, from first cycles to motherhood, perimenopause, and beyond
This collection brings together a range of thoughtfully crafted naturopathic teas designed to support women through different cycles, seasons, and states of wellbeing. Each blend is created using carefully selected botanicals to gently support the body, encourage balance, and offer moments of nourishment and ritual in daily life.
Pregnancy is a time of profound change, requiring deeper nourishment, rest, and thoughtful support. This collection offers gentle, pregnancy-appropriate options designed to support wellbeing, comfort, and connection during this transformative season. Each product is selected to work alongside the body’s natural adaptations, offering calm, nurturing care for both mother and baby.
Deeper Healing
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Personal Support
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Lasting Balance
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Deeper Healing
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Personal Support
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Lasting Balance
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Deeper Healing
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Personal Support
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Lasting Balance
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Deeper Healing
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Our Mission Statement
The Only Way Out, Is In.
From menarche to menopause, A revolutionary Australian apothecary weaving ancient healing traditions with modern science. I deliver tailored, root-cause solutions for balanced hormones and optimal women’s health—straight to your door. Beauty, wellness & hormone balancing rituals designed to heal from within.
Root Cause Healing
"Your symptoms aren't normal.”
Women are often told their symptoms are normal—but fatigue, pain, and imbalance aren’t things you should have to live with. Elle's approach looks deeper, treating the root causes behind hormonal symptoms with personalised care, not band-aids. Teaching you to work with your amazing body, to thrive not survive.
Period & Cycle Support
Mood & Energy Balance
Gut, Skin & Hormone Health
Choose Your Path to Healing
Where Would You Like to Begin?
Select the focus area that speaks to you most, and discover a treatment plan crafted just for your needs.
Teen Wellness
Hormonal support for ages 12–18, easing PMS, acne, and period discomfort.
Pick your focus area and complete the detailed online consultation form in 20 minutes.
Receive Recommendations
Discover your underlying imbalance & personalised treatment plan/recommendations.
Start Your Journey
Receive your prescription herbal box, nutrition plan & deep healing support direct to your door.
Deeper Healing
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Personal Support
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Lasting Balance
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Deeper Healing
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Personal Support
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Lasting Balance
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Deeper Healing
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Personal Support
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Lasting Balance
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Deeper Healing
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Personal Support
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Lasting Balance
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Tailored Care
Why Personalised Matters
When your treatment is designed specifically for you—your symptoms, your cycle, your lifestyle—you begin to see deeper, more lasting change. Personalised care means no wasted ingredients, no generic protocols, just support that works with your body.
Formulas that target your actual imbalances are far more likely to create meaningful shifts—faster and with less trial and error.
Whether you’re navigating PMS, fertility, postpartum or perimenopause, your blend adapts as your body does.
Knowing your treatment is crafted by a qualified naturopath gives peace of mind—and puts you back in control of your health.
Benefits of Our Products
How Our Formulas Support Your Body
Balance Hormones
Support for regulating estrogen, progesterone, and restoring hormonal equilibrium.
Root-Cause Focused
Formulas designed to address the underlying imbalances—not just the surface symptoms.
Holistic Support
Care that nurtures physical, emotional, and hormonal wellbeing together.
Gentle, Natural Healing
Herbal blends made from organic, sustainably sourced ingredients—no synthetics or fillers.
Education + Empowerment
Backed by real guidance to help you understand your body and make informed choices.
Created by a Women’s Health Expert
Designed by a qualified naturopath, herbalist, and somatic healer with lived experience.
"Women don’t need fixing. We need to be understood — by ourselves first.” "
— Eleanor Ashley
Read Our Blog
The Cycle Journey
Seed Cycling: Nature’s Guide to Hormonal Balance
Discover how seed cycling supports hormone balance and menstrual health using flax, pumpkin, sesame, and sunflower seeds to ease PMS and ...
Read more
by Eleanor Gilmore
Kitchari Ayurvedic Cleanse for Body and Soul
A simple Ayurvedic cleanse using kitchari to detox, balance digestion, and support hormonal wellbeing during seasonal transitions or stress.
Read more
by Eleanor Gilmore
Cyclic Living: Personalised Hormone Support for Women
Learn how cyclic living and personalised hormone support align with your cycle's four phases to ease PMS and restore hormonal balance nat...
Read more
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Certified Naturopath
Meet the Founder, Eleanor
A Naturopath, Herbalist, Breathworker, & Shamanic healer, Elle’s work is rooted in her own healing journey with PCOS and a deep passion for women’s health. Blending herbal medicine, nutrition, somatic healing, and breathwork, her approach helps women reconnect and heal on every level.
Eleanor Ashley Apothecary began with a simple frustration: women were often offered quick fixes for complex health issues. Too many were told their symptoms were “normal” and left without real support.
Your Journey Starts Here
Choose the Path That Feels Right for You
Whether you're exploring root-cause healing, ready to shop, or diving into a course—there’s a starting point made just for you.
Take the Assessment
Start with a personalised wellness profile designed around your body and cycle.
